In 1904 Francois Coty founded his company in Paris. His dream was to revolutionize perfume making.
In 1908, Coty relocated his manufacturing headquarters to Suresnes. He acquired property and began to turn the area a center of excellence dedicated to the manufacture of perfume, to realize his dreams. “ La cite des parfums “ would, at its height employ in the region of 9000 staff. It had the capacity to manufacture 100,000 bottles of perfume a day.
Coty knew that he needed to appeal to a wider clientele & he had to make his cosmetics more affordable. Hugely influential artists, designers & artisans were used to create the luxurious nature of this brand. Rene Lalique & the Glassworks of Baccarat were engaged to produce the most gorgeous creations in which Coty sold his perfumes.
Products as luxurious as Rene Lalique glass had never been made available to the mass market & these eye-catching works of art enhanced Coty’s standing in the trade.
You can find out more on the history behind this revered perfumer in our bespoke fact packs that come with every order - shop the collection.