Yardley is one of the oldest cosmetic companies in the world. It is said to date to a time earlier than the Great Fire of London (1666). Although this statement can not be proved, there is no doubt that the company was established a little before 1770 by Samuel Cleaver. On the death of Samuel Cleaver in 1805 in his wife and four sons inherited the business. They traded under the name of Cleaver Brothers. Notices declaring bankruptcy were issued against the four brothers in 1813. William Cleaver managed to obtain the wherewithal to keep the business afloat as William Cleaver & Company until 1823, when he was again declared bankrupt. WilliamYardley, who was related by marriage, to the Cleaver family purchased the business in 1823.
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