A Brief History Of Vogue Vanities And The Dennison Watch Case Company
This patent drawing relates to the British patent no. 344196, which is described below by the inventor.
The patents provide us with the addresses and peoples’ names, so that we are able to link brand names etc.
The patent drawings shown above relate to improvements in the design of what are known as tap flap powder compacts.
Fig. 3 shows the underside of the inner lid.
Fig. 9 is the tap flap.
When the inner lid is shut the tap flap is depressed to release powder onto the puff. Usually these compacts were turned upside down and the puff was placed onto the tap flap so that when Fig. 9 was depressed the puff was coated with powder.
On June 27 1931 Cedric William Platts Blackmore applied to patent the invention which he describes below:
This invention concerns improvements in boxes or containers for powder, particularly toilet powder, of the kind in which the container for powder is provided with a: lid or cover in which is provided an aperture closed on the underside by a spring pressed plate, the arrangement being that this plate has to be depressed to eject powder from the container.
We were pleased to find reference to the company in The Chemist And Druggist trade journal.
In 1935 the firm was known as Blackmore Howard & Metherell Ltd.
In the same year the company was a listed exhibitor at the British Industries Fair (Stand D 61).
The extract shown below was published in the February 16 1935 edition of The Chemist And Druggist. It gives a good idea of the products the firm was making in the Art Deco era.
We can see that the name of Blackmore Productions must have originated from one director's surname.
This company's registered name was Blackmore Howard & Metherell Ltd.
Vogue Vanities, D 61
(Proprietors, Blackmore Howard & Metherell, Ltd., 52-53 Hatton Garden, London, E.C.1, and Branston Street, Birmingham, 18) are showing the well-known Vogue Vanities, comprising flapjacks and powder cases in all the newest styles.
A large variety of shapes, colours, decorations is shown, together with cigarette cases, many which match the flapjacks, are shown in coloured lacquers.
A range of flapjacks mounted with badges as souvenirs of the Silver Jubilee of their Majesties is a leading novelty.
New pastel shades which are forecast as the new popular styles of women's clothes for 1935 will be shown on flapjacks, one model of which is mounted with real marcasite ornament to retail as low as 4 s. 6 d.
This extract shows that the firm was now styled as Blackmore Productions Ltd.
It was a listed exhibitor at the British Industries Fair in 1939 (STAND D 1115)
A related firm is also shown as a listed exhibitor:
Interesting to note that one of their competitors, Jarrett, Rainsford & Laughton Ltd. are listed as:
We can see from the following patents that Arthur Gilbert Dennison was not only responsible for Vogue Vanities branded patents but also for those belonging to his other firm which was known as the Dennison Watch Case Company. Both companies operated from Villa Road in Birmingham. As the image above shows this area was densely populated with workshops and retail premises
We include images of the patents as well as the patent drawings because they provide us with information about the inventors and owners, as well as the location of the business premises and sometimes the dwellings owned by the company directors etc.
Under the next patent drawing we have included Arthur Gilbert Dennison’s description of his invention.
The next patent is for powder distributors in compact cases.
The home of Arthur Gilbert Dennison is listed as Old Rectory, 6 Wishaw, Warwickshire. The elegant Arts & Crafts building provided him with a tranquil setting away from his business ventures.
The inventor of this neater fitting catch is Alec Hanbrey Swann. The company address is listed as 28 Villa Road, Hansworth, Birmingham 19. The application date is December 13 1946.
On March 14 1947 Alec Hanbury Swann applied to patent a design, on behalf of Vogue Vanities, which would ensure that even when the sifter gauze had been removed from the powder well a seal would still form thus preventing loose powder from spilling.
5 is the felt lining which forms a seal
6 is the sifter gauze
This maker is known to have crafted compacts with the following brand names La Vogue, Vogue, Vogue Vanity, Vogue Vanitie & Vogue Vanities.
This company was located at Soho Hill, Handsworth, Birmingham 19. Telephone: Birmingham Northern 1334. Cables: "Vovan, Birmingham". The London Office was situated at 26 Holborn Viaduct, EC1. Telephone: Central 6454
A 1947 patent was registered showing improvements connected with cosmetic powder cases.
Documents show that the firm was present at the 1947 British Industries Fair.
Advertisement for Vogue Vanities at the 1948 British Industries Fair:
Manufacturers of Vanity Cases, Powder Boxes, Cigarette Cases, Lipstick Cases and Perfumery Bottle Caps in Metal. (Jewellery, Electroplate, etc. - Olympia, Ground Floor, Stand No. D.1603)
The company produced highly colourful compacts. Many were considered fun or whimsical with witty decorations on the lid. One line of vanities was decorated with Arabian inspired designs. The Arabian Nights themed compacts series was made in the late 1940s.
VOGUE VANITIES PERSIAN LEGEND GIFT SET
The Persian Legend enamel lid decoration is a very well known design.
LARGE VOGUE VANITIES FLAPJACK COMPACT
The compact & lipstick are decorated with scenes portraying characters in Persian dress fighting with dragons. This design was used later by the company that owned the Stratton brand of accessories when they acquired the Vogue Vanities brand.
OUTER BOX WITH MATCHING DECOR
It is unusual to find a lipstick over 70 years old still in the tube. Normally they have been used up. This delightful matching lipstick is in good condition with quite a lot of pale pink lipstick left.
1948 VOGUE VANITIES POWDER COMPACT
An absolutely gorgeous and highly collectible unused 1940s Vogue Vanities loose foundation powder compact. The lid is decorated with a splendid and colourful scene. There isn't any loss of design or fading. The colours are as vivid as they were back in the day. The whole compact is lacquered and so it will retain its lovely appearance. It will never need to be cleaned nor will it tarnish, as long the lacquer is not damaged.The inner lid is signed VOGUE VANITIES MADE IN ENGLAND. The original pouch, information leaflet and puff are present. The inner lid is fitted with the original felt lining and so this compact never required a sifter because the felt forms a barrier when the inner lid is closed.
View more gorgeous vintage powder compacts.
In 1948 Vogue Vanities produced their Arabian Nights Series of powder compacts.
WWII ERA LEAFLET
PHOTO - UNIVERSAL PICTURES
Around this time Arabian themed vanities were very much in vogue.
The 1942 film, Arabian Nights in which Sabu, Maria Montez, Jon Hall & Leif Erickson starred was very popular. The film is derived from The Book of One Thousand and One Nights.
Universal Pictures released a series of exotic tales during WWII which inspired manufacturers of vanities in Great Britain and the U.S.A.
The Chemist And Druggist